Asian speciality drinks in Malaysia is projected to continue to see slow, but steady decreases in off-trade volume sales through the forecast period. Meanwhile, off-trade value (constant 2024 prices) sales are set to see marginal growth in the shorter term turn to marginal decreases in the second half of the review period.
Asian speciality drinks, which tend to be less popular options than some other soft drinks in large grocery chains, often struggle to secure adequate shelf space and product visibility. Retailers typically prioritise beverages with broad consumer appeal, leaving more niche categories like Asian speciality drinks with less prominent positions or visibility in stores.
As health awareness continues to rise among consumers in Malaysia, there are significant opportunities for manufacturers to create Asian speciality drinks that offer high nutritional value and offer health benefits. Such offerings would help to grow the acceptance and popularity of Asian speciality drinks in Malaysia.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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