Over the forecast period, both on-trade and off-trade sales of Asian speciality drinks in Vietnam are expected to experience growth in volume and current value terms, with on-trade sales set to see a stronger increase from a slightly lower base. The rise in tourist numbers is one factor which is expected to drive growth, particularly the rising number of Korean tourists.
Over the forecast period, companies will need to remain informed about emerging trends in Vietnam, and strategically invest in innovative products and marketing strategies to capture consumers’ interest, even whilst offering regular discounts on e-commerce platforms. Vietnamese consumers exhibit a strong inclination to explore new and innovative products, which is expected to drive new product developments.
Over the forecast period, an increasing number of consumers are expected to reduce their sugar intake and avoid the overconsumption of drinks containing sugar. This is due to various warnings from the government about the rise in diabetes amongst the younger generations, and its impact on the body, which have been communicated through numerous initiatives and television shows.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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