Little movement is expected in Asian speciality drinks in South Korea in off-trade volume terms in the forecast period, with just a low negative CAGR anticipated. Nevertheless, as consumers become more focused on health benefits in their food and drink choices, there is a growing opportunity for brands to integrate functional ingredients into traditional Asian speciality drinks and potentially drive growth.
Rice-based beverages, traditionally seen as niche products, have the potential to expand their share significantly as they align more closely with health and wellness trends. The success of Birak Shikhye Zero and steady sales of Woongjin Food’s Morning Rice shows that there is strong consumer interest in modernised versions of these drinks.
As South Korea’s population continues to age, there is a growing opportunity to develop K-drinks that cater specifically to the needs and preferences of older consumers. This demographic, while still interested in traditional flavours, is also increasingly concerned with health and wellness.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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