In the forecast period from 2024 to 2029, Asian speciality drinks in Japan is anticipated see negligible off-trade volume growth. However, it is expected to encounter strong competition from liquid concentrates.
Japanese consumers generally hold a positive view of fermented products, associating them with gut health and improved immunity. This belief was particularly evident during the early stages of COVID-19 in 2020, when there was a notable shortage of natto, a popular fermented soybean dish.
Vinegar is believed to have various health benefits, such as improving digestion, reducing visceral fat, lowering blood pressure, and relieving fatigue. Therefore, in the forecast period vinegar drinks are likely to continue to benefit from consumers’ increased focus on health and wellness.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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