Chocolate confectionery will remain a promising category in snacks with positive sales development both in retail volume and current value terms. All categories are expected to see growth supported by promotional activities as well as the rising propensity to snack.
Small local producers of chocolate confectionery are emerging and gradually developing in Georgia, with many selling premium and hand-made chocolate. Players in this niche are keen to tap into the gifting trend in Georgia, where chocolate is often given as a gift on all types of occasions.
Retailers are importing chocolate confectionery products directly into Georgia, and this will lead to the search for cheaper alternatives to international brands over the forecast period. Major retailers have already shifted towards buying exclusive imported brands to provide customers with cheaper confectionery options.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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