In Japan's chocolate market, even though volume sales are set to continue to decline over the forecast period, value is expected to keep rising due to price increases and the strong performance of mid-priced products. A significant contributor to the recent expansion of the chocolate market has been the high demand for high-cocoa chocolate, sparked by its purported health benefits, such as high levels of polyphenols.
As cocoa prices continue to soar, Japanese companies like Meiji are turning to alternative ingredients such as vegetable fats instead of cocoa butter. This shift has encouraged the emergence of niche products using alternatives to traditional cocoa, and it is anticipated that both major manufacturers and start-ups will introduce a variety of innovative products in the future.
In Japan, sales of premium boxed chocolate assortments are on the rise, not only as gifts but also as self-rewards for consumers after a hard day's work. European luxury brands such as Jean-Paul Hévin and La Maison du Chocolat are particularly popular, both for their craftsmanship and as indulgent treats.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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