Value sales of chocolate confectionery in China are expected to rise over the forecast period, but at a slower pace than has been seen post-pandemic. Volume sales will also slow down and are likely to stall by 2027, reflecting the category’s maturity and limited potential for expansion.
Chocoday’s proprietary fourth-generation chocolate refining technology, SCe4, is reshaping the texture and sensory appeal of chocolate and enhancing both its indulgence and health positioning. Through precise temperature control and vacuum sublimation of moisture, SCe4 significantly intensifies the flavour and aroma of chocolate.
Regional flavours are becoming a key source of inspiration for new product development in chocolate. In 2024, Dubai-style chocolate - characterised by pistachio-filled centres - gained popularity across social media platforms in a trend that is continuing in 2025.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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