Chocolate confectionery is expected to see healthy retail value (constant 2025 prices) growth over the forecast period, in line with the projected 2025 performance. Viral food trends have the potential to sustain growth, if players continue to innovate based on consumer demand and offer products at acceptable price points.
Retail e-commerce is well placed to continue to grow as a channel for chocolate confectionery as digital natives who are influenced by viral social media videos are also most likely to buy online. According to Euromonitor International’s Top Five Digital Consumer Trends in 2024, many digital consumers are flocking to social media platforms like TikTok that have embraced short-form video content.
In terms of tablets by type, plain milk dominate retail value sales in the review period. However, filled gained retail value share gradually towards the end of the review period.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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