2024 saw cider/perry fall further in terms of volume sales in Uruguay. Over the past 15 years cider has steadily lost share among local alcoholic drink options as consumers increasingly seek more sophisticated beverages. Producers have relied on pricing to compete, establishing cider as an economical drink available in large accessible formats but lacking refinement. In a market where the quality and diversity of alcoholic beverages have risen, cider/perry’s appeal has diminished: its volume has

Total volume and current value sales of cider/perry in Slovenia increased dynamically in 2024. Significant consumer demand for the competitively-priced Somersby brand by Carlsberg resulted in very fast growth for regular cider/perry. Despite lingering upward pressure on product prices due to the effects of inflation, cider/perry maintained strong growth potential as new consumers continued to sign up for the brands and products in the category.

Cider/perry were negatively affected by price increases and the high cost of living in 2024. The category experienced a decline in volume sales in both off- and on-trade channels, largely due to its strong seasonality, with consumption concentrated during the summer months. Non alcoholic cider is negligible, despite the arrival of non alcoholic flavoured beer which is gaining consumers’ attention in response to the growing desire to reduce alcohol consumption.

Cider/perry in Israel is a relatively stable category with limited innovation or product launches. In 2024, the market was impacted by the decrease in on-trade sales due to the Israel-Hamas War. Off-trade sales remained relatively stable, and demand for these products was relatively stable as the market is mature. Sales were slightly impacted by the growing popularity of RTDs, which offers some similar products.

Cider and perry experienced further volume decline in Latvia in 2024 due to shifting consumer spending and increased competition from white wine, cocktails and beer. Despite the decline, promotions and seasonal campaigns kept cider visible in both retail and on-trade settings, and major producers leveraged summer festivals and cross-promotions with food brands to maintain consumer interest.

In 2024, total volume sales of cider/perry continued to decline in Turkey, with a marked fall in sales similar to that seen in the previous year. The significant volume decline seen at the end of the review period reflects the persistent challenges faced by the cider/perry market in Turkey. Economic difficulties, including rising inflation and decreasing disposable incomes, have significantly influenced consumer choices, leading many to opt for more familiar alcoholic beverages such as beer and

Cider/perry in Slovakia witnessed another year of decline in 2024, although the drop was much less severe than in the previous year when a number of key brands abandoned the Slovak market. Warm and dry weather continued throughout much of 2024 giving cider/perry a much needed boost in the on-trade. Nevertheless, the category lacked the marketing support that it used to have and remained under pressure from flavoured beer and RTD mixes.

Total volume sales of cider/perry rose in Ukraine in 2024. During the last two years of the review period, cider/perry showed a weak recovery, with volume sales remaining well below those seen in 2021 before the outbreak of full-scale war in the country. The reasons for the continued subdued performance include the fact that the category has lost a significant part of its target audience (younger consumers who are coming of legal drinking age and women), who left the country because of the war).

Cider/perry in Uzbekistan remained underdeveloped in 2024, primarily due to low consumer awareness and limited exposure to the product type. Many consumers remained unfamiliar with cider as a beverage option, and it has yet to establish a clear identity or presence in the market. The lack of dedicated marketing and limited availability on retail shelves further contribute to its slow development. As a result, cider/perry plays a minimal role in alcoholic drinks landscape, with negligible sales,

Cider/perry in Germany witnessed solid volume growth in 2024. Cider benefits from offering an increasingly diverse choice of flavours, such as berries, melon and rhubarb, which helped target non-cider drinkers. The low alcohol content of most cider appeals to the growing number of young adults who are moderating their alcohol consumption. With Germany’s economy stagnating in 2024 and consumer confidence remaining low, cider also benefited from its affordability.

Cider/perry sales declined in Lithuania in 2024, primarily due to the waning popularity of perceived old-fashioned products such as Fizz (Volfas Engelman AB) and Kiss Svyturys Utenos Alus UAB), typically made by blending apple or pear juice with alcohol. Additionally, cider/perry faces increasing competition from alternatives such as flavoured beer, white and sparkling wine, and spirit-based cocktails.

Sales of cider/perry saw healthy growth in total volume terms in 2024. Demand remained centred around regular cider, while non alcoholic cider/perry, and perry in general, played no notable role. Demand for cider in Switzerland is characterised by traditional and more bitter variants on one hand, and sweeter and often carbonated cider variants on the other. International cider brands have long been established in Switzerland but domestic producers also have a well-established presence in both tr

Cider/perry in Austria faced a marginal decline in volume sales over 2024. The category is largely driven by regular cider as non-alcoholic cider/perry has yet to make its mark in Austria. On-trade volume sales recorded a small increase in 2024, showing a recovery from the pandemic when consumers avoided going out. However, this was not quite enough to compensate for the falling volume sales in the off-trade. Consumer interest in cider/perry is on the decline after reaching a peak at the beginni

Thanks to a continued strong performance from Carlsberg’s Somersby, cider/perry registered solid volume growth in North Macedonia in 2024. In terms of current value growth, its performance was even more robust, supported by moderate price increases. However, competition within the category remains limited, with a minimal number of brands in the local market. No significant new product launches were recorded in 2024, underscoring the lack of innovation or expansion by major players.

Total volume sales of cider/perry saw a modest increase in 2024, with sales rising both on-trade and off-trade, in spite of the current uncertain retailing landscape in Hong Kong. Most sales were of regular cider/perry, although non-alcoholic cider/perry saw higher growth. Cider/perry has continued to benefit from the greater interest amongst consumers in Hong Kong in health and wellness. According to trade sources, cider/perry is becoming increasingly popular due to a growing shift in consumer

Cider/perry was significantly affected by the challenging economic climate in 2024, characterised by high inflation and increases in unit prices. As a niche alcoholic drinks category that is entirely imported, cider/perry has been particularly vulnerable to the sharp depreciation of the naira, which has driven up import costs and limited availability.

Cider/perry in South Africa has faced significant challenges in recent years, due to a combination of economic pressures and intense competition. Volume sales have been under considerable strain, as high inflation rates have eroded consumer purchasing power, making it increasingly difficult for consumers to afford premium and even mid-range products. This economic squeeze has been compounded by weaker purchasing power and reduced discretionary spending, leading to a decline in the overall consum

Volume sales of cider/perry increased in 2024, supported by targeted campaigns promoting local Norwegian producers and improved product visibility at tax-free outlets. Norwegian craft cider has gained more media attention, contributing to stronger consumer awareness and interest.

Volume sales of cider/perry registered further strong, double-digit growth in 2024 as it is a developing category in Kazakhstan that has only recently emerged. Growth was also driven by the shift in consumer preferences towards lower ABV drinks. Cider offers a fruity, lower-alcohol alternative to traditional spirits such as vodka, appealing to those seeking healthier options. Increased interest in natural products also supported demand. Additionally, improved availability, flavour variety, and t

The changes to wine regulations from 2022 have revitalised the Polish cider/perry market. By streamlining production and sales processes and simplifying regulations for small producers, the new law has fostered innovation and increased product diversity. The new law expanded the range of permitted additives in cider and perry. Consumers have responded positively to the introduction of flavoured cider/perry options, leading to a surge in sales in 2024 in total volume terms. While classic apple ci

Cider/perry is a minor category in the Netherlands and faces severe challenges as the Dutch are unfamiliar with the beverage and there is no cider drinking culture. Over the review period there have been serious efforts to popularise cider, but brand investments have proved to be unsuccessful. In 2024, there was a further decline in both volume and value sales as the few ciders brands present in the Netherlands suffered from cutbacks in distribution.

Cide/perry saw a positive performance in total volume terms in 2024, supported by the category’s increasing penetration, and its alignment with the recent growing trend towards lighter and fruited alcoholic drinks. Meanwhile, on-trade growth was driven by strong tourist demand but also local consumers returning to socialising outside of the home.

The cider/perry category initially showed signs of recovery in 2024, supported by improved economic conditions, more aggressive pricing strategies, and a renewed focus on sales in bars and restaurants. These factors helped stimulate demand following the slowdown experienced across alcoholic drinks in 2023. However, this upward trend was ultimately offset by the market exit of Somersby, one of the most prominent brands in the category. Given the small size of cider/perry relative to other categor

Though volume sales were still low for cider/perry compared with other alcoholic drinks, it registered positive volume growth in Kenya in 2024. The growth was supported by the expanding availability of cider/perry in both on-trade and off-trade channels. Urban millennials of under 40-years-of-age and young professionals are driving this trend, seeking alternatives to beer. Locally produced ciders, such as EABL’s Manyatta Cider and Kenyan Originals are incorporating flavours and branding that app