Cider/perry will register moderate volume growth over the forecast period. Locally flavoured ciders will perform well, as producers focus on incorporating local fruits to create unique offerings.
There will continue to be demand for premium ciders, driven by a growing middle class and urbanisation. Imported brands like Hunter’s and Savanna will continue to popular among affluent consumers who prioritise quality and exclusivity?.
The online space will be increasingly important in terms of marketing and promotion. Digital engagement through platforms like Instagram and TikTok will play a bigger role.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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