Sales of cider/perry are set to continue declining during the forecast period in total volume terms. The mass segment within cider/perry will likely decline as consumers are looking to avoid consuming large amounts of sugar when drinking alcohol and so are seeking out healthier options.
Craft and premium cider/perry are expected to help support category growth with consumers, especially women, often looking to shift from beer or wine to a sweeter and lower alcoholic alternative. A good proportion of consumers in Lithuania are willing to pay extra for higher quality, natural and lower sugar cider/perry.
Tinginio Pantis (Anyksciu Vynas AB) is the most notable local cider/perry brand with it being known for its lower sugar content. It is also available in a non-alcoholic version, illustrating the growing demand for non/low alcoholic drinks in Lithuania.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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