In 2024, cider sales in Mexico continued to witness decline as part of a long-term downward trend. Although cider/perry is considered more affordable than wine and spirits, and has an attractive flavour profile, consumers continue to associate cider with celebratory drinking occasions, specifically Christmas and New Year’s Eve. This limited consumption window, combined with low promotional activity, and restricted availability in both retail and foodservice channels, continues to constrain the c

Cider/perry in New Zealand struggled in 2024, as people drinking less alcohol, as part of a broader shift in consumer behaviour, contributed to a decline in total volume sales. As health-conscious attitudes become more prevalent, many consumers are opting for lower-alcohol or alcohol-free beverages, reducing their overall consumption of traditional alcoholic drinks, including cider. This cultural shift is being driven by increased awareness of the long-term health risks associated with excessive

Volume sales of cider/perry declined in Ireland in 2024, with a fall in sales driven by several factors. The category is highly mature, and despite manufacturers’ efforts to encourage year-round consumption, such as introducing winter-themed flavours and products suited to mulled cider, many consumers still associate cider/perry with summer. This strong seasonality means that on-trade sales are particularly dependent on favourable weather. Both the summers of 2023 and 2024 were marked by below-a

Volume sales of cider/perry in Hungary declined in 2024. Cider remains a relatively young category in Hungary, with the leading brands only entering the market in the 2000s. The concept itself lacks historical roots in the country’s drinking culture, meaning the category is still in the process of defining its role and earning its place within the broader alcoholic drinks landscape. So far, manufacturers have struggled to establish a long-term positioning for cider. A clearer proposition is need

The market for cider/perry in Bulgaria registered robust growth in volume terms in 2024, driven by the increasing preference for lower-alcohol beverages, particularly among younger consumers seeking lighter, more refreshing alternatives to beer. While regular cider/perry remained the only category with measurable sales, non-alcoholic variants gained noticeable traction, in line with the broader trend towards moderation. A key driver of this growth was Somersby, the market leader, which successfu

The Bolivian market for cider/perry continued to see positive volume growth in 2024, albeit at a slower rate than the alcoholic drinks market as a whole. This is due to the fact that consumption is centred around the end-of-year holidays, peaking during Christmas and New Year. However, its affordable pricing makes cider widely accessible across all socioeconomic segments, making it a popular option for celebratory toasts during the festive season. Cider is also a staple in the “canastón” - a fes

Volume sales of cider/perry recorded a sharp decline in 2024, largely driven by the ongoing income crisis that altered how consumers manage their finances. A significant shift in spending habits was observed, with consumers becoming a more austere approach to their budgets. Extreme saving behaviours became widespread, fuelled in part by fears of job loss. This resulted in a pronounced contraction in consumption throughout the year. The economic crisis severely impacted lower-income consumers, th

Cider/perry in Greece registered steep declines in total volume and current value sales in 2024. The category has failed to establish a strong audience in Greece, and demand is quite niche. The performance of cider/perry in the country is largely dependent on tourism flows, with visitors accounting for the bulk of volumes consumed in Greece. This remained the case at the end of the review period, with cider/perry’s appeal to the domestic population still low, and consumption strongly limited to

Cider/perry in Finland saw further sharp decreases in total volume and current value sales in 2024. The category witnessed challenging times as consumers moved towards alternative alcoholic drinks, especially RTDs. Also, the overall selection of cider/perry in retail stores diminished, occupying less shelf space. While viewed as a party drink, craft cider manufacturers have tried to establish cider more as a food complement and competitor to wine as a “lighter” alcoholic drinks option. However,

Cider/perry has a niche profile in Guatemala, primarily sold through modern retail channels but with limited shelf space and visibility. These beverages are mostly consumed during Christmas, New Year, and at certain special celebrations when some consumers choose cider or perry as a more affordable alternative to sparkling wine or champagne. Many brands are also available through wholesalers, where customers purchase in larger quantities for parties and special events. While volume sales grew st

Cider/perry posted robust volume and current value growth in Bosnia and Herzegovina in 2024, largely fuelled by the success of Somersby, the leading regular cider/perry brand distributed by Carlsberg BH doo. Its continued popularity supported by stable consumer demand and ongoing product price increases driven by inflation made it the primary growth engine for the category.

Cider/perry volumes in Costa Rica declined in 2024, extending the negative trend observed over the previous two years. Perry remains largely unknown among local consumers, with cider, while being slightly more recognised, still occupies a niche market. Certain modern retailers, like Automercado, carry a limited selection of ciders, such as the Spanish brand Mayador, which comes in sweet, pink, and semi-dry varieties. However, the category has few competing brands, and availability remains sporad

Cider/perry was the worst performing alcoholic drink in the Dominican Republic in 2024. Volume sales fell significantly and this was from an already low base. The seasonality of cider/perry is one reason for its continued muted sales, with sales concentrated around Christmas and New Year. Its failure to develop beyond this continued to dampen sales.

Total volume sales of cider/perry in Azerbaijan declined at a high double-digit rate in 2024. The collapse in demand – which began in 2023 – was mainly explained by reduced investment in the distribution and promotion of Somersby, the dominant brand. With interest having remained low throughout the review period, manufacturer Carlsberg scaled back support for the brand in order to focus more on other areas of the local alcoholic drinks market with better growth prospects. That Somersby and rival

Cider/perry remains insignificant in Egypt with strong sales unlikely to emerge over the forecast period.

Total volume sales of cider/perry in Cameroon remained negligible in 2024.

Cider consumption in the Czech Republic remained broadly stable in 2024. Following a period of dynamic growth in earlier years, the category has now entered a phase of stagnation, largely due to intensifying competition from other low-alcohol and alcohol-free alternatives. While ciders align with current consumer preferences for health, moderation, and natural ingredients, the proliferation of flavoured non-alcoholic beers and the rapid expansion of ready-to-drink (RTD) beverages have created a

Cider/perry experienced small volume growth in Colombia in 2024, despite its low levels of popularity in the country. Indeed, this is an underdeveloped category, with only regular variants of cider available, and with a minimal number of consumers aware of or interested in this alcoholic drink. The limited availability, primarily only being available in modern retailers, along with a lack of promotional efforts, has contributed to this low awareness and understanding of cider. As a result, consu

Cider/perry sales in Denmark experienced further decline in 2024 reflecting shifting consumer preferences and product innovation trends. The range of available ciders is relatively small, whilst leading breweries tended to focus on other key categories. Regular cider is no longer appealing to young adults. Whilst manufacturers primarily focused on spirit-based RTDs, the launch of flavoured lager by Carlsberg in 2023 influenced some cider drinks to opt for alternative beverages.

Cider/perry remained in a slump in Canada in 2024, due to the overarching trends impacting the consumption of alcohol, alongside competition from other categories such as RTDs and non-alcoholic variants. The younger adult generations, in particular, are embracing sober lifestyles, placing downwards pressure on many alcoholic drinks, including cider/perry. Due to these dynamics, players in cider/perry have not been investing in new product developments as they do not see it as a lucrative activit

Volume sales of cider/perry decline di the US in 2024. The decline of cider during the review period has marked the end of an era during which US cider could rely on novelty and category curiosity to drive growth. What began as a craft renaissance in the early 2000s - transforming the industry from just 173 cideries to more than 1,310 operations today - has reached a maturation point where the rising tide no longer lifts all boats. The honeymoon period of explosive category growth has given way

Cider in Belgium declined in 2024 due to a lack of innovation and increasing competition from other alcoholic and non-alcoholic beverages. The rise of non-alcoholic alternatives, such as non-alcoholic wines and beers, further diminished demand for traditional cider, which struggled to attract new consumers.

Total volume sales of cider/perry in the UK declined in 2024, with off-trade volumes falling slightly more slowly than on-trade volumes. At the same time, off-trade value rose while on-trade value sales fell. As seen elsewhere in alcoholic drinks, demand continues to decline while value sales grow, mainly thanks to persistent price rises.

In 2024, total volume sales of cider/perry in Brazil were relatively flat, while total value sales faced mid-single-digit growth, mainly driven by strong price increases. Overall, the category remains extremely niche in Brazil, with no major brands available and with very low penetration across most retailers. The fact that Brazil is predominantly a beer and spirits consuming country, and the continuous expansion of RTDs across different retailers, presents strong competition for cider/perry.