Herbal/traditional products continue to gain share within digestive remedies in 2023. Products with a focus on herbal/traditional ingredients, such as docusate and bisacodyl, are gaining attention within laxatives.
To differentiate in terms of addressing different symptoms of digestive issues and expand the target audience, it is important that brands make significant efforts, not only in terms of increasing access to their products in various distribution channels, but also in terms of developing more sophisticated or fashionable concepts. This can include more innovative packaging designs, different formats, or smaller doses, which are pleasant and easy to consume.
Many producers of digestive remedies are starting to target younger consumers to expand their reach. In May 2022, Handok Inc’s Festal, categorised under digestive enzymes, launched a digital advertisement targeting millennials and Generation Z in an effort to improve sales.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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