According to recent estimates by the Istituto Superiore di Sanità, over the past 50 years, the Italian population has been showing one of the fastest rates of ageing amongst developed countries. By 2040, the proportion of over-65s will amount to 33% of the total population.
Despite the various measures that have been taken to address the issue, air pollution levels in Italian cities are still quite high. According to Legambiente's report, 76% of cities exceed the limits set for PM10 (particulate matter with a diameter of 10 micrometres or less), 84% for PM2.
The ever-increasing adoption of active lifestyles, involving practising sports and spending time outdoors, will continue to be an important and growing driver for the eye care category in Italy in the forecast period, both in the standard and allergy segments. As shown by the Istat BES 2023 Report, there is a constant increase in the practice of sport, particularly as a regular activity, with 26% of the population taking part in regular sports activity in 2023, compared to 23% in 2021.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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