Eye care in Taiwan is expected to register a sluggish performance over the forecast period, with only minimal growth in constant value (2024 prices) terms. This is partly due to increasing maturity, though demand will also be subdued by the fact that more Taiwanese consumers are starting to take preventive measures to improve their eye health and reduce their risk of related ailments.
Countering the aforementioned challenges, the ageing of Taiwan’s population will continue to drive demand in eye care over the forecast period. This demographic shift is also likely to shape innovation in the category, with manufacturers focusing on expanding product lines specifically designed to address age-related conditions such as dry eyes, cataracts, macular degeneration, and glaucoma.
Consumers are increasingly drawn to eye drops formulated with natural ingredients like hyaluronic acid, lutein, and eyebright, which are perceived as gentler and potentially offering additional benefits for eye health. Products containing ingredients aimed at filtering blue light from digital devices are also gaining popularity, as more individuals seek relief from digital eye strain.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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