Rising screen time, office work, pollution and ongoing education in eye care will continue to drive sales of eye care products across the forecast period. Eye care is anticipated to continue on a steady growth path, with improving financial situations offering more stability, adding to the future growth potential as consumers invest more in their overall health.
As alternatives to eye care products are limited, threats to growth from competing alternatives are not likely across the forecast period. In addition, a continuously evolving portfolio allowing easier, quicker, and more convenient application of products, with longer-lasting formulas, is set to maintain a rising level of interest.
Product enhancements, packaging redesigns and applicator changes will continue to be seen regularly, with players aiming to increase the convenience and useability of their products. However, major innovations are not expected to be launched within the near future, thus limiting the category’s overall growth potential.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsThis report originates from Passport, our Eye Care research and analysis database.
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