The ageing of the Portuguese population will likely help to support sales of standard eye care, as dry eyes is a more common complaint among the elderly. According to Euromonitor’s socioeconomic data, in 2028, 2.
Global warming is expected to lead to longer and hotter spring and summer seasons in Portugal. This in turn will lead to increasing use of air conditioning and fans in Portuguese homes, workplaces, and closed public places as well as in personal or public transport.
Many Portuguese consumers remain reluctant to put drops in their eyes. Therefore, players present in the category will need to develop new formats which are easier and more convenient to use such as sprays (which have already been launched under the Optrex brand), wipes, or eye rinses, for instance.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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