Eye care is set to see a positive performance in both volume and value terms over the forecast period. However, the intensification of competition in the category, which is seeing the expansion of local player, Verman, and the emergence of a private label offer, is likely to serve to dampen value growth to some extent.
In light of the extensive use of screens by Finns, eye-related problems are likely to get more complex, with local consumers increasingly interested in products that are targeted at their specific needs. Finns will be willing to pay a little extra for effective products that work for them, supporting an anticipated influx of innovative products during the forecast period.
It is likely that new products will enter the allergy eye care category during the forecast period, as there are still very few products available. Most options are still basic eye allergy relief products, but consumer interest in systemic allergy relief products available in convenient formats and offering fast and long-lasting relief is growing.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsThis report originates from Passport, our Eye Care research and analysis database.
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