The outlook for eye care in Germany remains positive over the forecast period. Several long-term trends are expected to support the category’s growth.
Over the forecast period, category players are expected to introduce a wider range of products and invest in increased promotions to attract a broader consumer base. As the variety of eye care products increases, consumers will be increasingly willing to pay a premium for faster relief and improved comfort.
Players are likely to launch more sophisticated eye care products to compete with eye health supplements in the coming years. Consumers are increasingly turning to vitamins and dietary supplements to prevent eye diseases and promote overall eye health.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsThis report originates from Passport, our Eye Care research and analysis database.
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