Following a decline in demand in recent years, food preparation appliances is expected to resume its upward trajectory during the forecast period. Austrians are likely to show increasing interest in convenient gadgets in the kitchen, supported by the improved consumer sentiment and purchasing power, which suffered from high inflation over the review period.
Overall growth in food preparation appliances is likely to be curbed by slower growth in food processors, which have reached a considerable level of industry saturation in recent years, especially given their comparatively high unit prices. Vorwerk’s Thermomix brand benefited greatly during the pandemic when consumer expenditure for homes was high and interest in convenient kitchen helpers peaked.
Thanks to technical advances, high performance and decent battery life are no longer mutually exclusive in wireless electrical appliances. An interesting new release in Austria in 2024 was the KitchenAid Go Cordless model series.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!