As in small cooking appliances, the already high penetration of food preparation appliances limits the scope for future volume growth. Consumers will continue to search for multifunctional appliances, whilst limited space in the kitchens are expected to hamper the performance of food preparation appliances.
With consumers expected to remain highly sensitive to price across the forecast period, particularly in categories that are not seen as essential, food preparation appliances will see a weak volume performance. Manufacturers and retailers are expected to fight for consumers’ attention through promotional activity and competitive prices within food preparation appliances.
The search for cheaper prices is set to drive sales in the e-commerce channel over the forecast period, with Amazon playing an increasingly relevant role. Retail e-commerce is set to gain ground due to the wider product offering and the growing acceptance of using this channel for smaller appliances, which are considered less risky when compared to major appliances.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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