The higher availability of products from different local and foreign brands is expected to lead food preparation appliances in Brazil to see a positive performance in retail volume terms in the forecast period, as household penetration increases through categories such as food processors. Meanwhile, food preparation appliances is set to experience an almost flat CAGR in value terms at constant 2024 prices, given the continuation of price decreases due to the heated competitive environment.
Despite still having a too high unit price for the budget of most Brazilian consumers – especially when it comes to the most advanced kitchen robots – food processors is expected to continue to increase its penetration in the forecast period. The versatility and practicality of such products in terms of usage and cleaning, proves to be a good match for consumers dealing with less space in their households, as newer apartment units have less space, which will encourage consumers to choose multifunctional appliances which do more whilst occupying less space.
Already the second player in food preparation appliances in Brazil, Mondial Eletrodomésticos continues its factory expansion in the market, and subsequently is set to continue to see a rising share of retail volume sales in the forecast period. Having increased its factory size in the state of Bahia, the company is set to maintain the fierce competition with Britânia Eletrodomésticos for pole position in the country.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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