Anticipated economic recovery and the rise in the minimum wage is poised to bolster the demand for food preparation appliances over the forecast period. As consumer purchasing power improves, there will be an expected resurgence in the purchase of appliances that offer convenience, catering to the demands of busy lifestyles.
The number of new entrants into this category is expected to increase over the forecast period with price competition leading to a reduction in average prices thus supporting volume sales growth. Brands middle and upper-income consumers typically prefer include Kenwood and Binatone, while lower-income households have growing choices such as Rite-Tek and Qasa.
The pursuit of healthier lifestyles will boost volume sales of food preparation appliances over the forecast period, with consumers seeking devices that can be used to make a variety of dishes. In addition to blenders, mixers, juice extractors, and food processors are projected to witness increased demand from consumers engaged in home preparation of smoothies and milkshakes.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See all of our definitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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