Value sales of gardening (at constant 2024 prices) in Germany are set to marginally decline over the early part of the forecast period, as economic forecasts suggest that a strong recovery is unlikely. While the overall category faces challenges, certain products such as soil, and pots and planters are anticipated to continue growing.
In the coming years, REWE and Hornbach are expected to focus heavily on expanding their sustainable gardening offerings, catering for the growing consumer demand for eco-friendly products. REWE is set to enhance its range of gardening solutions by introducing drought-resistant plants, peat-free soil, and water-conserving irrigation systems by 2025.
Retail e-commerce in Germany is poised for continued growth over the forecast period, as an increasing number of consumers shift towards online shopping for gardening products. One key trend is the integration of technology into traditional gardening practices, providing consumers with greater convenience and efficiency.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsThis report originates from Passport, our Gardening research and analysis database.
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