Pots and planters is expected to maintain positive growth over the forecast period, attributed to rising urbanisation in the country, alongside stronger expected consumer spending power, and a trend towards sustainable living. As more people move into urban areas, space constraints are set to lead to a preference for container gardening, which allows for versatile and compact plant cultivation.
Horticulture is expected to maintain positive growth over the forecast period, buoyed by the country’s advantageous climate and diverse ecological zones, which provide fertile ground for a rich array of plant species, fostering a thriving environment for horticultural pursuits. Furthermore, the burgeoning interest in xeriscaping, or water-efficient landscaping, underscores a growing appreciation for sustainable gardening practices amidst concerns over water scarcity.
While e-commerce has, indeed, been growing as a distribution channel in Turkey, consumers will continue to value brick-and-mortar stores when it comes to buying gardening products. The era of the pandemic lockdowns inspired home gardening trends, as well as home improvements and DIY trends, with many consumers taking up the practice as a new hobby.
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Understand the latest market trends and future growth opportunities for the Gardening industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See All of Our DefinitionsThis report originates from Passport, our Gardening research and analysis database.
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