Gardening in Taiwan performed strongly in 2024, with total current value sales growing at a faster pace than in 2023. Buoyant demand reflected the fact that more consumers are now embracing this hobby to enhance their living spaces and improve their physical and mental wellbeing. This well-established trend has gained momentum in the wake of the pandemic due to the wider adoption of remote working arrangements, increased health-consciousness and elevated cost-of-living pressures. Moreover, it is

In 2024, gardening in the Netherlands continued to decline due to a combination of structural and economic factors. An ageing population and the increasing urbanisation of Dutch cities have reduced the number of households with access to private gardens, limiting engagement in traditional outdoor gardening activities. Also, younger consumers are showing less interest in time-intensive gardening, instead favouring low-maintenance indoor alternatives. Climate-related challenges, such as unpredicta

Gardening in India continued to see strong retail current value growth in 2024. Growth was faster than in 2023, if slower than in the earlier years of the review period, influenced by movements in the rate of inflation. The category has thrived due to rapid urbanisation, with city dwellers increasingly adopting balcony, rooftop and vertical gardening to make the most of limited space. Rising environmental awareness has further fuelled the demand for sustainable practices, such as composting, org

Malaysia’s gardening market continued to grow in current value terms in 2024, although at a more moderate pace than in previous years. This was partly due to ongoing urbanisation, with more Malaysians residing in high-rise buildings and condominiums where outdoor space is limited. As a result, demand shifted towards compact and space-efficient solutions such as vertical planters, self-watering pots, and multifunctional gardening tools designed for balconies and small patios.

Gardening in South Korea witnessed significant value growth in 2024, driven by government initiatives and rising consumer interest in floriculture and cultural events. The South Korean government actively supports horticulture through programs like the Flower Road initiative, which aims to beautify urban spaces with floral displays, enhancing the aesthetic appeal of cities for locals and tourists. This initiative has sparked greater public interest in gardening and floriculture. At the same time

In 2024, Japan’s gardening market recorded a small increase in current value terms, driven primarily by a growing interest in indoor and small-space gardening solutions. The category continues to face structural headwinds such as an ageing population, shrinking household sizes, and limited outdoor space in urban areas. Nonetheless, some categories, particularly indoor plants and compact gardening tools, gained traction among younger urban consumers who have started to recognise the health and we

Sales in gardening maintained a positive trajectory in Brazil in 2024, albeit at slower rates of growth than seen with the double-digit growth performance of the previous two years. Gardening remains popular as a relaxing and healthy habit across various income groups, although some consumers have opted for more affordable options amid economic uncertainty, and this is tempering stronger growth in gardening.

In 2024, Romania’s gardening sector experienced slower growth, following a double-digit expansion in 2023. This deceleration reflects a more cautious consumer outlook, shaped by persistent inflationary pressures and constrained disposable incomes. Compounding the slowdown were erratic weather patterns–ranging from unseasonal heatwaves to sporadic downpours– during critical planting periods, which dampened enthusiasm for large-scale garden projects. As a result, many consumers shifted toward comp

Gardening experienced significant current value growth in Ukraine and in fact was the strongest performer in home and garden in 2024. This was due to a mix of social, economic, and environmental factors. In particular, the ongoing war has led many Ukrainians to reconnect with the land as a means of food security, self-sufficiency, and psychological resilience. Urban and rural households alike are increasingly turning to home gardening to supplement diets and reduce reliance on disrupted supply c

Current value sales fell in gardening in Poland in 2024. Though inflation eased, it was still an issue, and this dampened value sales. The war in nearby Ukraine also continued to have a destabilising effect on the economy. In addition, there was severe shortages of workers in the gardening sector and this also impacted growth. There was also a degree of saturation, as many consumers had invested in gardening equipment during the pandemic.

Value sales of gardening achieved small positive growth in Singapore in 2024, at a notably lower rate than compared to the past three years. This decline in sales is attributed to consumers’ current price-sensitivity, however, gardening continues to be a strong trend, thus driving ongoing baseline demand.

The moderate growth in gardening sales in the UK in 2024 can be attributed to a combination of economic pressures, unseasonably dull weather, and fragile consumer confidence. Rising operational costs, including higher employer National Insurance contributions and increases in the National Living Wage, placed added financial strain on businesses. At the same time, poor weather conditions during key planting periods discouraged consumers from purchasing plants, while the ongoing economic uncertain

In 2024, gardening in Argentina experienced notable growth, driven by the rising popularity of urban gardening and biophilic design across major cities like Buenos Aires and Rosario. Urban dwellers increasingly turned to vertical gardens, smart indoor planters, and modular hydroponic systems to incorporate greenery into compact living spaces. Community initiatives such as the nursery project in Buenos Aires' Rodrigo Bueno neighbourhood and Rosario’s green circuit of orchards and productive parks

As living spaces continue to shrink in Hong Kong, more residents have adopted indoor and balcony gardening to create personal green environments at home. Increased awareness of sustainability and eco-friendly lifestyles has also encouraged the use of organic gardening practices and plant care. Hong Kong’s recovering economy supported higher discretionary spending, allowing more consumers to invest in home improvement activities like gardening. Additionally, the rise of professional gardening ser

Sales of gardening products in China saw strong growth in 2024, mainly driven by a mix of urban innovation and a growing interest in sustainable living. As cities like Shanghai and Beijing continue to expand, many urban residents have turned to home gardening not just as a hobby, but as a practical way to access fresh produce and make use of limited space. Rooftop and balcony gardens are now a common sight, helping families grow their own vegetables and even sell the extras in local markets or o

In 2024, gardening current value sales in the Philippines registered growth, primarily driven by sustained interest that originated during the COVID-19 pandemic. During this time, many Filipinos turned to indoor and balcony gardening, boosting demand for ornamental plants, seeds, and growing media. This trend has been further supported by urban agriculture initiatives from both government and private entities. Programmes such as San Miguel Corporation’s Backyard Bukid and the Department of the I

According to the Turkish Statistical Institute (TURKSTAT), Turkey’s inflation rate was 58.5% in 2024, which resulted in price across various categories, including gardening. Consequently, value sales of gardening products rose significantly. Growth was also drive by the rising popularity of gardening due to the increasing availability of gardening products in mainstream channels. Supermarkets and other grocery retailers now commonly stock seeds, soil, pots, and basic gardening tools, especially

Gardening in the US witnessed solid gains in value growth over 2024, with consumers seeking out the health and wellness benefits of nature. Millennials and Gen Z are embracing herb gardening to reconnect with nature, promote sustainability, and achieve healthier eating habits. The rising popularity of wellness gardens was a key contributor, with homeowners incorporating fragrant plants like lavender and chamomile to create therapeutic outdoor spaces that support mental well-being. Social media p

Gardening sales saw significant growth in South Africa in current value terms in 2024 as more households embraced backyard and homestead gardening to counter rising food prices. Consumers looked to supplement grocery purchases with homegrown fruits and vegetables, thereby enhancing food security - especially in peri-urban and rural areas. Increasingly, households adopted organic growing media such as compost and natural fertilisers, alongside bio-based pest control methods. These practices mirro

In 2024, Canada’s gardening sector expanded as consumers continued to invest in garden care, equipment, horticulture, and decorative planters. Demand was fuelled by the growing popularity of locally grown produce and ornamental plants, which in turn boosted sales of pots, planters, soil amendments, and organic fertilisers throughout the year. A warmer-than-average growing season, combined with variable precipitation patterns, extended harvesting windows and encouraged the adoption of smart irrig

Gardening in Thailand enjoyed healthy growth in 2024, albeit at a lower level than seen in the recent review period. This positive performance is being driven by the popularity of urban gardening and biophilic design. Initiatives like Varmers' vertical farming in Bangkok, which produces over 800,000 strawberries annually, exemplifies the innovative approaches being adopted, while brands such as Grow Space Bangkok and Thai Garden Design cater to urban gardeners with products designed for small sp

In 2024, several major trends significantly influenced gardening in the United Arab Emirates, with an emphasis on sustainability and innovation. The no-lawn garden trend gained momentum, replacing traditional lawns with native plants and drought-resistant species to reduce water usage and maintenance costs. Smart garden technologies, including automated irrigation systems, smart lighting, and climate control, became popular for optimising garden care and enhancing convenience. Sustainable landsc

In 2024, Sweden's gardening market registered a decline in current value terms, amid ongoing economic and environmental pressures. Persistently high inflation and elevated interest rates continued to squeeze household budgets, leading many consumers to scale back on discretionary purchases. At the same time, periods of heavy rainfall and localised droughts led to inconsistent growing conditions, undermining home-grown food production and demand for watering systems. March and April recorded the

After a contraction in 2023, Switzerland’s gardening market returned to growth in 2024, supported by renewed consumer interest in sustainable gardening practices and a rise in home cultivation. Garden care products such as growing media and plant protection led this rebound as environmentally conscious Swiss consumers increasingly turned to eco-friendly solutions to maintain productive and aesthetically pleasing gardens. The ongoing shift toward self-sufficiency, including a desire for home-grow