Premium craft chocolate confectionery brands are becoming increasingly visible in the local market as consumers seek more sophisticated flavours from their indulgent snacks. Nonetheless, consumers are remaining mindful of needing to reduce their sugar intake and this has opened a gap in the market for premium products with a health and wellness positioning.
Hong Kong is increasingly seeing the emergence of products that claim to be mindful snacks. For example, there are now more snacks that feature natural, no additive/preservatives, organic and GMO-free claims.
Concerns over the prevalence of certain diseases will be a key factor in the future growth of health benefit claims within snacks in Hong Kong over the forecast period. In line with this, vision health, which is a health benefit type of health and wellness attribute, is anticipated to enjoy growing prominence over the forecast period, albeit with sales remaining negligible in 2023.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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