Globally, the COVID-19 crisis has put health and wellness at the forefront of consumer decision making. With consumer taste palates becoming more sophisticated, it is unlikely that they will be willing to compromise on taste, and so offering a tasty yet healthy savoury snack option is expected to be a key factor for manufacturers over the forecast period.
Consumers are set to continue to pay significant attention to the nutritional value of the food they consume over the forecast period. With the resumption of hectic lifestyles in the aftermath of the COVID-19 crisis, this means that consumers will be looking for products that offer both health benefits and convenience, including health and wellness snacks.
Vegan and plant-based alternatives, specific diets and products that can be tolerated by those who might otherwise not be able to consume such food will see rising popularity during the forecast period, as consumers seek to look after their own bodies, and show increasing concern over animal welfare and the environment.
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