At the end of the review period, the harsh realities of the COVID-19 pandemic had already faded in the collective memory of the New Zealand population. Nonetheless, the pandemic continues to influence consumer choices, specifically in terms of placing health and wellness firmly at the forefront of the consumer decision making process.
The forecast period is expected to see a much stronger performance for gluten free snacks than that seen in 2023, with value sales at constant 2023 prices rising by a strong 4% CAGR and sales reaching NZD309 million in 2028. During the forecast period, consumers in New Zealand are set to continue to paying more attention to the potential for the food that they consume to contribute to ill-health and, in particular, digestive problems.
Vegan and plant-based snacks are set to see rising popularity among the population of New Zealand during the forecast period, as consumers seek to improve their health and reduce the impact of their consumer choices, amidst rising concern about animal welfare and the environment. Vegan ice cream, plant-based ice cream and dairy free ice cream are all set to continue booming during the forecast period, due to an increasing number of New Zealanders who are avoiding lactose and/or favouring a plant-based diet and the enduring popularity of ice cream.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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