Protein is considered beneficial to health for many reasons, including making consumers feel fuller for longer, while health-conscious consumers favour snacks with this claim, as they perceive it as supporting their overall health and wellbeing. The high protein claim remains one of the most sought-after claims in food and has become more mainstream, as opposed to being confined to sports enthusiasts, in line with greater nutritional knowledge of local consumers.
Consumers’ awareness of the need to enhance one’s immune system to fight disease has increased the demand for functional food with added vitamins. The growing popularity of the natural trend has also propelled consumers’ desire to meet their vitamin needs through foods, such as snacks, at the expense of pills, which has made good source of vitamins one of the leading claims within snacks in the UK.
Products which offer functionality or fortification will continue to gain popularity in the UK, with their consumer base widening beyond those with specific health issues or sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. As such, probiotic, which is a fortified/functional type of health and wellness attribute, is anticipated to record a positive performance within snacks over the forecast period.
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