Growing concerns over the rising incidence of non-communicable diseases (NCDs) in South Africa, especially health conditions such as hypertension and diabetes, will support strong value growth predicted for low and no added sugar snacks over the forecast period, although demand for no sugar is set to decline – snacks are considered an indulgent treat and any noticeable change to taste is likely to discourage repeat purchases.
Demand for gluten free, considered a type of dietary and free from claim, is expected to remain relevant over the forecast period, particularly among higher-income consumers, despite predictions for marginal retail volume declines. While gluten free confectionery will continue to generate the highest retail value sales within gluten free snacks, salty snacks will also contribute to significant share for this claim, predominantly accompanied by vegan and natural.
High protein snack bars is set to record strong growth rates over the forecast period. Snack bars high in protein are increasingly expanding their audience beyond gym-goers to now be consumed by a wider target audience.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our HW Snacks research and analysis database.
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