Health and wellness and rising awareness of food and ingredients will shape snack innovations over the forecast period. The Nutri-Score label system, which many brands voluntarily introduced over the review period, caused consumers to look more critically at labels.
Keto, which is a dietary and free from type of health and wellness attribute, will see growing interest across the forecast period, gaining in popularity as consumers look for ways to lose weight, including the popular low carbohydrate diet. The keto diet promotes consuming a very low amount of carbohydrates and higher fat, with the idea that the body will burn fat for energy.
Dutch consumers are set to continue evaluating their diets across the forecast period, looking for highly nutritious goods with no added fat and sugar. In health and wellness snacks, this will drive sales and growth in no added sugar claims, which is set to record growth of 5% to reach EUR52 million.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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