The successful introduction and growing popularity of Oura Ring in the US market has paved the way for similar products, such as the brands RingConn Smart Ring, Evie Ring, and others to gain increasing recognition amongst consumers. These emerging smart ring options appeal to individuals who value sleek and inconspicuous designs, attracting those who prioritise fashion-forward accessories over the integrated calling and texting functionalities offered by smartwatches.
Despite the emergence of disruptive technologies such as smart rings and other smart wearable products, smartwatches continues to present promising opportunities for innovation and growth. As the market evolves, producers of smartwatches are poised to differentiate themselves by offering specialised features tailored to specific user needs and preferences.
Over the forecast period, activity bands and digital activity watches are both anticipated to experience a downturn in retail volume sales in the US, reflecting a shift in consumer preference towards more cost-effective options offering a wider array of functions, notably smartwatches and other smart wearable devices, such as Oura Ring. Other smart wearable devices present a compelling value proposition due to their versatility, offering features beyond activity tracking, such as social media and messaging notifications, music control, and contactless payment capabilities.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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