The development of light fryers is strategic for growth of small cooking appliances in Brazil over the forecast period, as it is set to outperform the category as a whole with double-digit retail volume and value growth (at constant 2023 prices). From more popular to premium brands, light fryers has been performing at a consistently high rate with increasing penetration of Brazilian households, although there is further room for growth.
In a period of high inflation, the challenge of fostering volume growth is driving the trend towards premiumisation in some categories, including coffee machines, and in particular, espresso coffee machines. The consumption of coffee is deeply embedded in Brazilian culture, reaching consumers from all generations, which is a positive growth driver for the forecast period.
In Brazil, instalment payments play a significant role within consumer spending, including in pharmacies, supermarkets, hypermarkets, home products specialists, and appliances and electronics specialists, among others. Within small cooking appliances, some products such as pod coffee machines, light fryers and rice cookers, can have prohibitive prices for consumers, who often turn to payment by instalment to be able to afford them.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See All of Our DefinitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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