Sun care is expected to maintain a robust growth trajectory driven by the sun protection category, underpinned by a deeply embedded sun safety culture and evolving consumer expectations around multifunctionality and skin health. Public health campaigns such as those led by the Melanoma Institute Australia in partnership with La Roche-Posay will continue to reinforce the importance of daily sun protection usage, particularly through schools, pharmacies, and digital media.
Innovation will be the key growth engine, with brands investing in skinification-led SPF solutions that go beyond just sun protection to deliver hydration, antioxidant defence, and soothing benefits. The popularity of hybrid formats, such as SPF serums, balms, drops, and mists, is set to accelerate, catering to the growing consumer desire for lightweight, non-greasy textures that fit seamlessly into existing routines.
Distribution will likely also evolve. Pharmacies is likely to remain the leading distribution channel given the clinical positioning of these outlets, but beauty specialists and e-commerce are projected to capture more share by curating experiential formats and driving routine-building education.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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