Total report count: 82
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In 2024, Australia’s sun care category maintained double-digit growth in current value terms, reflecting its evolution from a seasonal essential to a skin care-adjacent staple. This momentum was driven by continued innovation in multifunctional SPF formats and a heightened consumer focus on skin health. Brands like Ultra Violette led the shift toward so-called ‘skinscreen’ products that combine UV protection with skin care benefits, while retailers such as Adore Beauty expanding SPF-focused offe
Sun care recorded robust current value growth in 2024, driven by a combination of rising consumer demand and notable price increases across the category. Adult sun care, in particular, led the way, with consumers increasingly aware of the need for effective sun protection due to widespread media coverage about the dangers of sunburn and the long-term risk of skin cancer. As Austrians spend more time outdoors in summer whether at home or on holidays in sunnier climates the use of sun protection p
Sun care saw a moderate increase in retail volume terms in Sweden in 2024, supported by an unusually early start to summer, warmer conditions in the north, and increased domestic and international travel. While June and July brought mixed weather across much of the country, August was more stable, and Lapland experienced record-breaking heat. This encouraged more frequent use of sun protection products, particularly for outdoor activities outside the summer holidays. Sweden’s high melanoma rate
Sun care remained a high growth category in the UK in 2024, driven primarily by increased consumer awareness of the potential impacts of long-term sun exposure. In the UK, longevity and health planning have been big topics, with consumers consciously trying to live better for longer. The use of sun protection in the UK has increased, with many consumers who historically only wore sun protection on holiday, now using it habitually. This behavioural change, which started with Gen Z and Millennials
Sun care saw strong current value growth in the United Arab Emirates in 2024. The category continues to expand, with significant momentum seen in premium sun protection and aftersun care products. Consumers are becoming more aware of the long-term impact of sun exposure and are increasingly willing to invest in high-quality formulae that offer advanced protection, skin nourishment, and anti-ageing benefits. This shift is also being driven by the rise in outdoor lifestyles, wellness tourism, and
In 2024, value sales of sun care products increased in Portugal, supported by high levels of outdoor activity and a strong rebound in tourism. Additional drivers included growing awareness of skin health, ongoing product innovation, and the success of targeted digital marketing strategies. However, despite these positive indicators, growth remained flat compared to 2023. This was largely due to a challenging first half of the year, marked by poor weather conditions, following an exceptionally wa
Sun care in Latvia was one of the top performers in 2024, registering both healthy current value and volume growth. A long, hot summer supported volume sales. In addition, there is growing understanding of the dangers of UV exposure and this also supported growth and is seeing more consumers wearing sun protection all year round. As such, consumers, and in particular women, are increasingly looking for lightweight, fast-absorbing sun protection that can be worn under make-up.
In 2024, sun care value sales in Estonia was supported by greater awareness around UV protection and a return to travel-driven purchasing. Locals are becoming more consistent with SPF use, especially on the face, thanks to the growing links between sun exposure, ageing, and skin sensitivity. Warmer summers, rising skin cancer awareness, and more dermocosmetic launches helped drive modest value gains despite the flat performance in volume terms.
In 2024, sun care in Lithuania registered strong, and faster than in 2023, retail volume growth. Meanwhile, sun care maintained a double-digit increase in retail current value sales. Purchases of sun care in the market are highly dependent on the weather, with the bulk of consumers using sun protection on hot days, rather than as a daily product option. In 2024, the Lithuanian summer was hot and started early, in May. Therefore, demand climbed and even premium products gained momentum. Climatic
Sun care experienced a slower year in 2024 due to unfavourable summer weather. Compared to the sunnier season in 2023, the cooler and wetter climate discouraged regular sun protection use, leading to a decline in volumes for core products. However, consumer interest in skin care-infused sun protection continued to gain momentum, with higher SPF options, hydrating formulations, and anti-ageing claims all growing in popularity. Brands increasingly positioned their sun care products as extensions o
Sun care was the fastest-growing category in beauty and personal care in retail current value terms over 2021-2023, and this momentum continued in 2024. This rapid growth is a huge contrast to declining consumer confidence in the country, where many have been saving money, purchasing only essentials. The biggest growth factor is the extended summer heatwaves, which intensified in 2024, bringing more awareness amongst consumers of the dangers of UV exposure, including risk of skin ageing, hyperpi
Having declined during the previous year, retail current value sales of sun care surged in 2024. A change in neighbouring Argentina’s exchange-rate regime narrowed the price differential for sun care between the two countries, which led to declines in both cross-border shopping by Uruguayan consumers and purchases of products smuggled into the country from Argentina, as demand was redirected to licit channels.
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In 2024, sun care in Egypt experienced some volume decline while current value sales increased substantially. This growth in value was primarily driven by a significant rise in unit prices, averaging over 30%, a direct consequence of the devaluation of the Egyptian Pound, which inflated the cost of both imported and locally manufactured sun care products.
Sun care registered dynamic current value growth in Ukraine in 2024. Indeed, it was the most dynamic category in beauty and personal care during the year, with rising demand supported by good weather in the summer, as well as rising consumer awareness of the potential effects that over-exposure to the sun can have on the skin’s appearance and health. Sun protection is the dominant category and saw good growth in the final year of the review period. However, local consumers are rather conservativ
In 2024, there was growing mainstream adoption of sun protection products as part of daily skin care routines. Increased public awareness of the harmful effects of UV exposure, such as premature ageing, hyperpigmentation, and skin damage, encouraged more consumers, particularly urban women and younger demographics, to incorporate SPF into their everyday regimens. Lightweight, non-greasy products gained popularity, as did products offering additional skin benefits, such as moisturisation, brighte
Sun care in Turkey posted stronger retail volume growth in 2024, compared with 2023. This helped to stimulate faster retail current value growth, albeit heavily enhanced by high inflationary pressure on prices. Fuelled by the increasing cost-of-living and a preference for simplified routines in Istanbul, Turkish consumers showed a growing inclination towards sun care products that offered multiple benefits, such as the incorporation of skin care properties. This significantly boosted the demand
In 2024, value sales of sun care in Georgia recorded a double-digit increase, driven by a combination of factors including the sunny Georgian climate, the presence of tourists, and growing consumer awareness regarding the harmful effects of sun exposure. The wide availability of sun care products in modern retail outlets, alongside discounts and promotional campaigns, further supported the category’s strong performance.
Value sales of sun care in Canada increased in 2024, driven by three key trends shaping consumer behaviour and brand strategies. Firstly, there was rising demand for products offering enhanced sun protection. Consumers are increasingly aware of the harmful effects of ultraviolet (UV) exposure, including premature skin ageing and heightened risk of skin cancer. As a result, demand has grown for products with higher sun protection factor (SPF) ratings, particularly SPF 50+, as well as broad-spectr
Sun care in Ireland rose robustly in terms of current value sales in 2024, supported by growing awareness of year-round sun protection, increased travel, and the accelerating crossover between sun care and skin care. Consumers seek lightweight, skin-caring formulas with added benefits such as hydration, anti-ageing, and antioxidant protection. Premium and dermatologically tested products are gaining popularity, while education around daily SPF use - not just during summer – helps to boost everyd
Sales of sun care in Italy continued to see strong growth in value and volume terms in 2024. This positive performance was mainly influenced by the growing awareness among consumers of the importance of using sun protection, supported by initiatives from dermatological associations and pharmacists who are raising awareness about the dangers of exposure to the sun’s UV rays. A particularly warm and sunny summer season further fuelled the demand for sun care products. In addition, the Mediterranea
Sun care in Malaysia registered double-digit retail volume and current value sales increases in 2024 to post the category’s highest growth rates of the review period. Consumers are increasingly aware of the importance of applying sun care products to product themselves and their offspring from harmful UV rays in light of higher temperatures in a traditionally hot climate. Thus, the dominant category sun protection, aftersun and baby and child-specific sun care registered double-digit retail volu
The summer of 2024 was one of the hottest on record in Slovenia and the wider region, significantly accelerating consumer demand for sun care products despite rising prices and the lingering effects of inflation. Although sun care remains highly seasonal, longer, hotter summers with persistently high UV indices are becoming the norm. This shift is driving increased usage of sun protection products - not just during holidays - but as part of everyday routines to protect exposed skin, especially t
Sun care was the best performing beauty and personal care product in Serbia in 2024, registering both healthy current value and volume growth. A prolonged heat wave in the summer of 2024 supported this growth. Consumers are also more aware of the dangers of sunlight, both in terms of cancer and also ageing, and increasingly consumers are wearing sun care all year round, as opposed to just for the summer months. Sun protection accounted for most value sales and in particular facial sun care is po
Sun care in Romania reported dynamic growth in 2024 and was one of the most rapidly expanding categories within beauty and personal care. Seasonal changes in weather and Romania’s longer and hotter summers underpinned growth in sun care sales, reflecting the impact of climate change. Moreover, thanks to social media, a growing number of consumers are opting to use sun care products all year round. Traditionally, sun care was only used during the hot summer months or while sunbathing.
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