london
English
Ilona is a Senior Research Analyst working on food and nutrition industries. She is based in Euromonitor's London office.
Ilona has conducted research and analysis for industries covering pet care, snacks, dairy, meals and fresh food in the UK. She is part of the Dairy Central Project Team and is committed to building further research expertise within the wider food industry. Prior to joining Euromonitor, Ilona received her bachelor's degree in Hospitality Management from EHL Hospitality Business School, with prior internship experience as an investment analyst.
Despite ongoing challenges with inflation, increased costs of product/distribution, and raw material price rises, innovation remains a key driver of success for the packaged food industry. Packaged food innovation strategies are being refined to provide better products that push the bar on health, sensory experience, and value demands.
This infographic highlights recent trends in staple foods and Euromonitor's projections for the industry.
The debate surrounding ultra-processed foods (UPFs) has grown significantly due to concerns about their health impact. This scrutiny is prompting political action, like past regulations on alcohol and tobacco, possibly leading to more regulations in Europe. Amid this regulatory shift, demand for healthier, natural options is strong. Brands can leverage this by tapping into clean label claims and highlight their clean ingredients more effectively.