Despite the deceleration of the real estate market experienced after the pandemic, with more expensive credit to consumers and fewer projects available, it will continue to act as the main driver for large cooking appliances sales, helping the category to maintain a positive performance in both volume and value terms over the forecast period. Midea’s investment in the product area and its push for lower prices will help cookers to be amongst the best performing subcategories overall, as consumers will look for trusted brands that can offer an appealing price.
One of the challenges faced by all players in the Chilean market during the forecast period will be the mandatory solid residue treatment process established by the EPR (Extended Producer Responsibility) Law. The law addresses electronic residuals and makes manufacturers responsible for the disposal or recycling of the materials they import or produce, for both appliances and packaging, and places even greater pressure on costs.
Bosch’s decision to no longer have a direct presence in the Chilean market is set to increase the dynamism of the competitive environment in large cooking appliances in the forecast period. Despite Bosch being seen as a more premium brand, some of its consumers are likely to migrate to brands such as Midea, which is investing heavily in the local market and is expected to enter new categories in the future.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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