Sales in large cooking appliances are expected to return to positive figures, although volume sales will remain somewhat tempered by the fact the category is already quite mature in Romania. Added to which, with consumers expected to increasingly lead busy, out-of-home lifestyles over the forecast period, people may be less inclined to regularly cook at home and invest in their kitchens.
Consumers in Romania will continue to become increasingly aware of and preoccupied with environmental issues over the forecast period, with a focus on sustainability and energy conservation. As such, this will benefit large cooking appliances with low energy use (which is also beneficial for household budgets).
Online sales are expected to become increasingly relevant for large cooking appliance, with the evolution of this channel largely due to the omnichannel approach of chained specialist retailers. E-commerce became more popular during the era of the pandemic restrictions, when brick-and-mortar stores were closed and, since then, retailers have been focussing on an omnichannel approach whereby physical stores act as showrooms where consumers can inspect the products and seek in-store advice from specialists, whilst also maintaining their e-commerce platforms to offer a wide range of products and savings.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See All of Our DefinitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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