While affordability will remain a key criterion in consumer purchasing decisions in the large cooking appliances category in the forecast period, consumers are likely to be willing to invest in appliances that offer certain features and advantages. For example, multi-functionality is expected to become an increasingly important factor when consumers are choosing between products.
With ongoing urbanisation and the increasing prevalence of small urban households, living space is increasingly at a premium in Thai homes. This is exerting a significant influence across major appliances categories, and large cooking appliances is no exception.
The forecast period is expected to see e-commerce play an increasingly important role in the distribution of large cooking appliances. Consumers leading hectic modern lifestyles are becoming increasingly attracted to the convenience of shopping online, while the easy price comparisons and competitive pricing provided by the channel is also proving attractive, especially given the economic challenges prevailing towards the end of the review period.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See all of our definitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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