The pandemic expanded online sales of refrigeration appliances but following market drivers, such as economic uncertainty and loss of spending power due to inflation, retail volume sales via e-commerce fell over 2021-2022. Consequently, appliances and electronics specialists in Brazil have been leveraging retail transformation in offline and online channels, focusing on improving omnichannel strategies and the overall customer experience.
An increasing number of local consumers have been looking for smart appliances, as a way to improve connectivity and practicality in daily home chores. Thus, manufacturers are featuring appliance connectivity with apps and solutions that directly influence and improve the use of fridge freezers.
A positive scenario for the promotion of opportunities and sales growth in refrigeration appliances encompasses the political and economic factors of Brazil’s short-term scenario. In the first instance, the electoral victory of Luis Inácio Lula da Silva served to bring about a transition of power, while generating expectations from financial market players, international investors and the Brazilian population.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See All of Our DefinitionsThis report originates from Passport, our Refrigeration Appliances research and analysis database.
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