One of the major pieces of news in refrigeration appliances, the new minimum mandatory energy efficiency index, pushed by the government on refrigeration appliances, was postponed, and is set to come into effect by 2026. Although it was broadly speculated that the overall unit price of refrigeration appliances would increase to BRL5,000, its effect will probably impact prices on a lower scale, expected to lead to a 25% increase in prices in 2026.
The Brazilian market continues to receive investment from major global players in refrigeration appliances. For instance, Midea has constructed a new factory in the state of Minas Gerais, which will support its multi-category growth in the country, while it is also growing significantly in the wider Latin American region.
The reverse logistics plan for consumer appliances, whereby local manufacturers and importers commit to recycling the goods that they put into the market, is another subject that is pending adjustment, and might represent another cost factor for all players. This rule, and the amount of recycled goods that each player would have to be responsible for, was settled back in 2018, assuming the shares that each player held back then.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsThis report originates from Passport, our Refrigeration Appliances research and analysis database.
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