With consumers in Colombia becoming more concerned around issues of sustainability and the environment it is likely that the leading players within refrigeration appliances will focus more on addressing this issue through new product development and adjustments to their production practices. This could be achieved by launching refrigeration appliances that consume less energy and which incorporate other environmentally friendly features, such as smart technology that can automatically make adjustments to reduce waste.
It is expected that social media will have a growing influence on the marketing of refrigeration appliances over the forecast period. In Colombia, more and more consumers are displaying an interest in refrigeration appliances and what they can offer with social platforms like YouTube, TikTok, Instagram, Facebook and Pinterest having provided a platform for players to reach and engage with consumers, as well as providing the opportunity to drive sales online.
Key players within refrigeration appliances have been focusing on restructuring their distribution channels in order to expand their reach and boost sales. For instance, HACEB and Mabe have both opened official stores on e-commerce marketplaces in recent years.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See all of our definitionsThis report originates from Passport, our Refrigeration Appliances research and analysis database.
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