The declining popularity of built-in refrigeration appliances in Thailand has led to significant changes in the market landscape, with forecasts suggesting further challenges in the forecast period. With pre-ordering becoming the norm and demand primarily being driven by high-income consumers, the future of these appliances hinges on the ability of manufacturers to appeal to the country’s affluent demographic while also finding ways to attract a broader consumer base.
Sales of freezers are expected to continue growing in retail volume terms over the forecast period with sales primarily being driven by the demand arising from new property development projects. As urbanisation continues and the real estate market expands, more households are being established in newly constructed properties.
The adverse effects of climate change and the severity of the record-breaking heatwave that hit Thailand in 2023 has resulted in unprecedented temperatures and uncomfortable living conditions for people across the region. As temperatures soar to new highs, the need for refrigeration appliances becomes more evident than ever.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See All of Our DefinitionsThis report originates from Passport, our Refrigeration Appliances research and analysis database.
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