Sleep aids is projected to see moderate, but steady retail volume and value (constant 2023 prices) growth over the forecast period. The positive growth trajectory of the category is being driven by the continued rise in the incidence of sleep disorders and problems, and growing awareness of the importance of healthy sleep patterns.
Companies, within and without the category, are expected to incorporate more technology into products that aim to support healthy sleep patterns as the forecast period progresses. Such products are likely to increase the competition within sleep aids.
Health technology companies are expected to develop and market solutions to support healthy sleep patterns over the forecast period. This is in response to more consumers looking for solutions and companies looking to add sleep support to employee programmes.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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