Sleep aids has seen consistent growth in demand in Brazil, and double-digit retail current growth is set to continue for a third consecutive year in 2024. One of the main reasons for the increasing use of these products in recent years is the fast-paced nature of modern life. There are several factors, but the primary one is that today’s society tends to push people to work longer hours, which leads to a lack of time. People today often work more than eight hours a day; in some professions, it c

Demand for sleep aids is growing in Singapore, as consumers become more proactive in managing their health and wellbeing. With an increased awareness of the ingredients that promote better sleep, consumers are moving beyond relying on doctors' prescriptions to educate themselves about the benefits of products like melatonin, which is known for its effectiveness in promoting sleep with minimal health risks. As such, it has become a key ingredient in many sleep aids.

In 2024, sleep aids recorded a slight retail volume sales decline in Austria, with total sales remaining at a high overall level. This result was due to the strong growth encountered during, and directly after COVID-19, with growth rates in the mid- to high-single digit ranges. Generally speaking, Austrian consumers value products supporting their efforts to maintain a healthy lifestyle including good, restful sleep. As such, overall demand stayed high in 2024, as stress, worries and anxiety con

Demand for sleep aids in Germany continues to rise in 2024. German consumers, especially younger generations, are leading increasingly busy and stressful lifestyles, resulting in a growing number of people experiencing sleep issues, either in terms of being able to relax enough to get to sleep or having sufficient sleep. Demand for information on sleep aids has risen sharply over the review period as insomnia becomes more prevalent.

In 2024, the market for sleep aids in Indonesia is projected to sustain positive growth in both retail volume and current value terms. Sleep difficulties remain widespread across several key demographic groups, including pregnant women, individuals experiencing premenstrual syndrome, and workers facing high stress and demanding job environments. For these groups, sleep aids provide a convenient solution to manage sleep disturbances, fuelling ongoing demand in the market.

Demand for sleep aids in Romania is expected to remain static in retail volume terms in 2024, following a surge during the early years of the pandemic. This stagnant performance is largely attributable to a reduction in anxiety and stress levels, which have decreased as consumers return to a sense of normality. With immediate health threats become less of a concern, their reliance on sleep aids has diminished. However, the ongoing uncertain economic situation in Romania continues to fuel a stead

While sleep aids in Poland is expected to register healthy current value growth, constant value growth is expected to be much more moderate and with only marginal volume growth. That being said, there is an increasing range of offerings available – both herbal/traditional and more synthetic variants, with herbal/traditional accounting for more value sales.

In 2024, both retail value and volume growth for sleep aids is set to remain positive. The continuous positive development is due to the ongoing factors that are contributing to general restlessness and sleeplessness. This includes high levels of stress and anxiety caused by the unstable economic conditions and decreased purchasing power in Turkey. In addition, the increasing amount of time spent on electronic devices like smartphones, PCs and tablets had a negative effect on sleep patterns. The

Russia’s war in Ukraine has brought unprecedented challenges to the mental health of Ukrainians who have been living under extreme stress and uncertainty about their future. Sleeping disorders have become widespread and traditional methods do not always help and therefore many people have been looking for other solutions. Rx sleep aids are usually only considered in more serious cases which leaves a gap in the market for OTC sleep aids, although dietary supplements such as melatonin are also bec

Demand for sleep aids in South Africa continues to strongly rise in 2024, driven by various factors. Many local consumers are struggling with the impact of the high cost of living in the country, which leads to stress, anxiety and even depression for some. Rising mental health issues can result in lack of sleep at night and concentration during the day, thereby driving up the need for sleep aids in the country. Those unable to see a doctor, psychologist or psychiatrist are most likely to purchas

The Swiss sleep aids market is set to register a robust performance in 2024, driven by the widespread prevalence of insomnia and other sleep disturbances among adults. These issues are often linked to rising stress levels, sedentary lifestyles, excessive screen time, and the consumption of stimulants like nicotine, caffeine, and alcohol. However, Swiss consumers remain cautious about using sleep aids, primarily due to concerns over potential dependency with long-term use.

Sleep aids in Sweden registered stronger retail volume growth in 2024. Swedes are living increasingly busy and stressful lifestyles which is impacting sleep patterns. Moreover, the greater amount of time spent in front of digital screens is being linked with sleep issues. The rate of growth was particularly high during the pandemic, when high levels of stress and anxiety and a decline in the amount of social contact with other people, led to an increase in sleep-related issues, and ultimately, s

The market for sleep aids is Taiwan is set to record continued growth in current value terms in 2024. Insomnia is known to affect millions of people in the country, with factors such as work pressures, family responsibilities, and health issues contributing to this widespread problem. In urban areas, especially, Taiwanese individuals lead fast-paced lifestyles characterised by long working hours and numerous daily responsibilities, which significantly contribute to high levels of stress. Lifesty

Demand for sleep aids in Slovakia is expected to rise in 2024, although at a slower pace than in 2023. Elevated stress and anxiety levels, triggered by the ongoing war in Ukraine and the rising cost of living, along with the excessive use of digital screens, have negatively impacted sleep patterns across the population. While an improving economy may contribute to a gradual easing of demand, sleep disorders are becoming increasingly prevalent across all age groups.

Sleep aids in Morocco is seeing volume growth rates surpass those recorded in 2023, while current value sales are also rising. Demand been buoyed post-pandemic, in that Moroccans have become more likely to experience insomnia and related problems as lifestyles have become busier and more stressful with the return to regular routines. Similarly, with inflation remaining an issue, a severe cost-of-living crisis has made people more prone to sleep disorders. The category has also continued to benef

Sleep aids is set to register current value growth in Norway in 2024. The growth of sleep aids has slowed, following strong development during the review period. Lifestyle issues, such as the increasingly stressful character of everyday life, sedentary work, the demands of working life, and increased use of smartphones and computers, including right before going to sleep, have contributed to a growing number of Norwegians turning to sleep aids in the hope of improving the duration and quality of

Sleep aids is expected to register strong current value growth in 2024. The sleep aids category has continued to perform well in 2024 thanks to a rise in sleep disorders following the events of 7 October 2023. An increase in sleep disorders due to concerns surrounding the Israel-Hamas war has been a major reason for an increase in volume and value growth in sleep aids and has been widely reported in pharmacies selling OTC sleep aids.

Consumer demand for sleep aids saw significant growth in Ireland in 2023, and double-digit retail current value growth is set to continue in 2024, driven by higher stress levels and greater awareness of the need for sufficient good quality sleep to maintain good health. Sleep aids is growing due to increased stress and anxiety along with busy lives, the rising cost of living, and unrest in different areas of the world, leading to a rise in sleep disorders such as insomnia. Greater public awarene

Sleep aids in Saudi Arabia remains a dynamic performer within consumer health in 2024, recording another year of double-digit retail volume and value growth. Whilst consumer awareness of sleep aids has traditionally been rather low, the pandemic resulted in many people consulting their pharmacists for advice on the best ways to relax and sleep better, resulting in a surge in demand in 2020. Although lives have gradually returned to normality in the Kingdom, post-pandemic sales of sleep aids cont

Awareness surrounding sleep aids has risen, in line with consumers greater understanding of wellness and mental health issues. The high temperatures recorded in the country in 2023 and 2024, a product of the Coastal Niño and Global Niño phenomena, have also impacted the sleep quality of consumers. This is especially the case in coastal areas, where the annual thermal sensation is greater. This is partnered with the fact that many homes do not have air conditioning, leading people to look for new

There is a strong baseline demand for sleep aids in Egypt, which helps to support sales in 2024. Stress is a major factor which causes sleep disturbances, with economic factors in the country playing a notable part as financial concerns can make consumers feel highly stressed and anxious, leading to a number of health issues including insomnia. While sleeping pills are meant to be a temporary solution and are suggested as such, and not to be used as a long-term solution to sleep problems, some c

Sleep aids sales continue to rise in 2024, following on from previous positive years, though growth rates are starting to slow. The major disruptions to lifestyles and the increasing economic pressures experienced in the last few years have led to a significant increase in the incidence of stress and anxiety and disruption to normal sleep patterns. Finns have particularly sought melatonin-based products positioned as offering help with sleeping. The number of products on offer has been swelling

Sleep aids is expected to see double-digit retail current value growth in South Korea in 2024. In terms of consumer purchasing patterns, there has been a negative perception socially in taking sleep aids regularly. As a result, rather than choosing Rx products or OTC products, consumers in South Korea tended to turn to dietary supplements during the review period. However, dietary supplements are known to have little impact on sleep quality. While they may help with mild insomnia, no dietary sup

Sleep aids in Portugal continue to witness steady growth in retail volume and current value terms over 2024. Busier lifestyles, elevated stress levels and an ageing population are leading to sleep disorders and a deterioration in sleep quality. The increasing amount of time spent on electronic devices such as smartphones or tablets, particularly before bedtime, is having a negative effect on sleep patterns. This is part of a long-term trend that started prior to the pandemic, and which continues