As articles in the local press continue to highlight the dangers of using standard OTC or prescription sleep aids, consumers are expected to turn increasingly to herbal/traditional variants over the forecast period, thus continuing the trend being seen in 2024. This is in line with the broader trend away from artificial chemicals and towards more natural ingredients across a wide range of consumer goods.
As long as the Israel-Hamas war continues, it will continue to cause stress and sleep issues and, therefore, to fuel a desire for sleep aids amongst Israelis. The large rise in demand seen in the last quarter of 2023 and into early 2024 showed that the war is causing many people up and down the country to suffer from a lack of sleep.
A rise in prices is expected when the VAT rate is increased to 18% in January 2025. In fact, the Ministry of Finance is mulling over increasing VAT to above 18% for 2025.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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