The number of consumers in Germany with sleep problems is unlikely to decline in the immediate future. Factors such as ongoing economic uncertainty, combined with fast-paced lifestyles and high exposure to blue light from devices such as smartphones, tablets and laptops, which can suppress melatonin production, will only exacerbate the issue.
The introduction of sleep aids with higher doses of certain ingredients marketed as more effective solutions is likely to become more common over the forecast period, with consumers increasingly willing to pay a premium for greater efficacy. At the same time, the prevalence of herbal/traditional products or plant-based options will encourage players to develop more products with lesser-known but effective natural ingredients to promote relaxation and improve sleep quality.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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