Despite recommendations against long-term reliance, the market for sleep aids in Indonesia is projected to experience healthy retail volume and constant value (2024 prices) growth during the forecast period, as consumers increasingly seek solutions to address sleep difficulties. One contributing factor is the rising consumption of coffee, which has become a popular beverage throughout the day, potentially leading to sleep disruptions.
While oral sleep aids remain the most popular choice in Indonesia, sleep patches are emerging as a promising alternative for those seeking non-invasive, sustained-release options. Unlike oral supplements, sleep patches are designed to gradually release active ingredients throughout the night, providing a consistent effect that promotes uninterrupted sleep.
In recent years, adaptogen-based supplements have become a rising trend in the wellness industry, gaining significant attention for their ability to help the body adapt to stress and promote hormonal balance. As such, adaptogens such as ashwagandha, rhodiola, and ginseng are now key ingredients in various consumer health products.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See all of our definitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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