Computers and peripherals in India is expected to witness retail current value and volume growth in 2024, driven primarily by growth in desktops and portable computers. This is due to factors such as a strong rebound in sales after a period of sluggishness, a rise in the launch of AI-enabled PCs, and growth in local manufacturing. Purchases for education purposes, and the replacement cycle are also expected to push sales in the category during the year. However, overall growth is expected to rem

Computers and peripherals in Brazil experienced a turbulent year in 2023, reflecting both global market dynamics and local economic challenges. After a sharp surge in retail volume sales driven by the pandemic and the resulting shift to remote work and learning, sales began to contract as the economic impact of inflation, supply chain disruptions, and high hardware costs took hold. Volume sales of desktops, laptops, and tablets declined significantly, as consumers deprioritised purchases of such

Samsung is the leading manufacturer of smartphones, televisions and memory chips globally. Although it has slipped to second place in overall consumer electronics, the company is increasingly prioritising profitability over making volume share gains, particularly in developed markets. Technology and innovations will continue to be writ large for Samsung, with examples including the recent launch of the Galaxy Ring and the ever-increasing inclusivity of its SmartThings platform.

Computers and peripherals is set to continue to see a significant retail volume decline in Germany in 2024, as consumers are still reluctant to make purchases due to global crises which are leading to the increased cost of living and uncertainty about the future. Purchases are being delayed until they become necessary, and many computers and peripherals were purchased during the pandemic, which means these products are still relatively new, so there is no need to replace them yet. A declining re

Local consumers resumed outbound travel in 2023, post-pandemic, leading to less expenditure on computers and higher-priced items in Taiwan. However, computers and peripherals returned to slight volume growth in 2024.

Despite the strong growth of e-commerce, offline retail remains important for consumer electronics. Consumer regions like Latin America and Middle East and Africa still prefer to see and try products before buying while consumers are also looking for more immersive store experiences to try new tech products. E-commerce is still expected to outgrow offline channels as consumers become more accustomed to the experience.

It seems unlikely that in 2024, computers in Japan will be able to escape the retail volume decline that has persisted since 2021. There was high demand in 2019, ahead of the End of Support Life (EOSL) for Windows 7 in January 2020. However, COVID-19 in 2020 and the resultant lockdowns led to a further sudden surge in sales of computers, benefiting from people spending more time at home.

Retail and business volume sales of computers and peripherals in Hong Kong continue to fall in 2024 due to weakening confidence in the economy, forcing many local consumers to prioritise their expenditure. In addition, businesses continue to reduce their overall demand for new computers, specifically desktops, due to ongoing hybrid working models, where employees are using portable computers at home and in the office. The reduced number of office real estate rental is another factor for the decr

The market for computers and peripherals in Spain will see a more stable performance in retail volume terms in 2024, following the declines of the previous two years, when a high rate of consumer price inflation dampened demand. However, despite a more positive economic backdrop, the market faces continued challenges, with many categories experiencing a drop in sales. This is partly due to delayed replacement cycles, in light of the high number of post-COVID-19 purchases.

Sales in computers and peripherals in Italy remain in a slump in 2024, in both volume and value terms, albeit with an improvement on the steeper declines seen in 2023. Value is also in a lower slump than volume, with value sales supported by high unit prices.

Computers and peripherals in Saudi Arabia witnessed volume sales decline in 2024, following the downward trend seen in recent years. This decline can be attributed to various factors, including weak demand from the consumer and commercial sectors, a shift in IT budgets away from device purchases, and the subsequent lull in demand following the dynamic period of sales brought on by the pandemic in 2020. Weaker demand has resulted in higher inventory levels, which have remained above normal for lo

Following a two-year period of decline, retail volume sales of computers and peripherals in South Korea are expected to see positive growth in 2024. This will be facilitated an expected fall in the annual rate of inflation, which will have a positive effect on consumer purchasing power. The year will also see an upturn in demand for high-performance computers, catering to professionals and tech enthusiasts who require advanced functionalities. Microsoft’s launch of Copilot, for example, a pionee

It is expected to be a negative picture for computers and peripherals in Morocco in 2024. Printers are the only product that is expected to see increased volume sales, though portable computers such as laptops and tablets only register marginal volume decline. On the other hand, desktops are expected to register significant retail volume decline, as consumers appreciate the portability and light weight of portable computers. While inflation has eased, consumer confidence is still low, after sev

Consumers and peripherals is set to see volume sales fall in Israel in 2024. Ongoing consumer price sensitivity during 2024 and the lack of resale value on printers have meant that most people have preferred not to invest in printers during the year. To combat a drop in sales, HP launched a subscription service to cater for people wanting to use a printer, but who do not necessarily want to pay for ink, paper and the machine itself. With the subscription plan, HP is connected to the status of th

Computers and peripherals in Portugal recorded only a modest increase in volume sales in 2024 due to the exponential growth during the COVID-19 pandemic and squeezed budgets in both business and retail segments caused by high interest rates and price increases. Growth was mainly driven by laptops and monitors and a less negative performance in subcategories such as printers, tablets and desktops.

In 2024, volume sales of computers and peripherals in Nigeria are projected to record a decline. Economic challenges have prompted consumers to extend the replacement cycles of their computers and peripherals, opting to repair and maintain their existing devices rather than purchasing new ones. The significant impact of inflation on purchasing power has made it difficult for consumers to afford brand-new computers and peripherals, leading to a trend where many individuals and businesses are incr

In 2024, volume sales of computers and peripherals in Turkey are expected to register a modest decline after years of positive growth during the review period. In 2023, consumers purchased computers in anticipation of further price increases. The subsequent stagnation in sales, coupled with additional fiscal tightening measures following the local elections in March 2024, will play a significant role in the volume decline. This trend reflects a broader hesitation among consumers, influenced by e

Although the economy and the demand for computers and peripherals remain subdued in the Czech Republic, shipments have increased in the last quarter of 2023 and the first quarter of 2024, slowing the pace of year-over-year declines and suggesting the market has bottomed out. While in 2023, distributors and retailers focused more on selling out inventory, 2024 is likely to be characterised by upgrading to Windows 11 and the expansion of computers with support for artificial intelligence. However,

Retail volume sales of computers and peripherals in Malaysia are expected to fall for a third consecutive year in 2024, following the hikes recorded in 2021. The switch to remote working and schooling, as the Coronavirus (COVID-19) pandemic forced consumers to spend more time at home, saw the demand for portable computers increase sharply in 2021, with entry-level and mid-range laptops growing at the expense of more expensive models. Laptops is set to remain the leading category in computers and

Computers and peripherals remains in a volume slump in France in 2024, as the lifecycles of models purchased during the lockdown sales boom are yet to come to an end. That said, sales continue to inch closer back towards positive figures, with the lifecycle repurchases expected to start in 2024 and become more evident in 2025. Meanwhile, value growth is also being somewhat suppressed by the numerous discounts and promotions seen, as players vie for attention in the context of low sales demand an

Volume sales of computers and peripherals in Sweden posted modest growth in 2024 following a sharp decline in 2023, driven by the launch of AI-enabled computers, which motivated households to replace and upgrade their existing devices. Improving sentiment, with inflationary pressures subsiding and the Swedish Central Bank signalling potential interest rate cuts, also contributed to this growth. While households remain cautious in their purchase behaviour, they are more optimistic and feel more s

In 2024, computers, laptops, and tablets are still posting very strong volume declines in Greece largely attributed to maturity and post-pandemic normalisation. Notable volume growth occurred during 2020 and 2021, due to the pandemic-induced shift to remote work and homeschooling. The increase in sales was further bolstered by a government scheme launched in 2021, whereby vouchers were offered for the purchase of computers, laptops, and tablets. The scheme ran in 2021 and 2022 thereby bolstering

Computers and peripherals in Mexico benefit from steady demand in the technology market, with an increase in the adoption of electronic devices for both home and daily use. Although, retail volume sales are projected to continue to decrease in 2024, following spikes in demand in the Coronavirus (COVID-19) period, laptops remains a popular product type in computers and peripherals. There has been a demand in tablets for educational purposes, while the demand for desktops is in a longer-term decli

Consumer demand for computers and peripherals in Hungary continues to weaken in 2024. The most important factor negatively impacting volume sales is the ongoing cost pressures on consumers, especially during the first half of 2024. Although inflation has subsided, locals are still struggling with high costs of living. Meanwhile, price inflation is the main catalyst behind current value growth.