Manufacturers of laptops and tablets are incorporating AI features into hardware, rather than relying on the cloud. The most high-profile launch in the first half of 2024 was from Microsoft and Apple.
Consumers investment on added value premium models gathered pace during the review period, partly due to supply chain disruption during the pandemic period affecting availability of entry level devices. The shift to working from home and home schooling also forced consumers to opt for more premium computers.
As Gen Z increasingly relies on their smartphones for various tasks like internet browsing, streaming movies, listening to music, and capturing photos, the demand for tablets faces strong competition. Consumers are opting to upgrade to premium smartphones with larger screens and advanced features, impacting the demand for entry-level tablets significantly.
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Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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