Beer consumption in the Czech Republic continued its gradual decline in 2024. This downward trend was largely influenced by reduced on-trade consumption, as consumers grappled with higher prices in bars and restaurants due to inflation and increased operating costs. Household budgets remained under pressure following two years of high inflation and a persistent rise in the cost of living. Despite this, a long and exceptionally hot summer provided a partial offset to declining sales, as warm weat

Even though the macroeconomic situation in the Czech Republic improved in 2024 – with inflation falling significantly compared to the previous year–this stabilisation translated only modestly into alcoholic drinks sales. Consumers continue to face elevated living costs and remain cautious in their discretionary spending. As a result, overall market recovery remains slow.

Wine consumption in the Czech Republic remained relatively stable in 2024, experiencing only a slight decline. This resilience is partly rooted in consumer perceptions of wine as a relatively healthy indulgence, with many viewing moderate wine consumption as a wellness-supportive choice. The economic climate also began to improve, with household spending gradually returning to pre-inflation norms. Unlike other alcoholic drinks, wine was not affected by changes in excise or value-added taxes in 2

Cider consumption in the Czech Republic remained broadly stable in 2024. Following a period of dynamic growth in earlier years, the category has now entered a phase of stagnation, largely due to intensifying competition from other low-alcohol and alcohol-free alternatives. While ciders align with current consumer preferences for health, moderation, and natural ingredients, the proliferation of flavoured non-alcoholic beers and the rapid expansion of ready-to-drink (RTD) beverages have created a

Volume sales of spirits declined in 2024, shaped by both legislative and societal changes. The implementation of a 10% excise tax under the new Renewal Package had an immediate impact, arriving at the tail end of a two-year period marked by high inflation. As producer margins were already under pressure, the additional tax burden was passed directly onto consumers through higher retail prices. Anticipating this price hike, many consumers stocked up in late 2023, dampening demand during the first

Ready-to-drink (RTD) products remained the fastest-growing category in alcoholic drinks in 2024. This surge in popularity is closely tied to consumers’ increasing demand for convenience. RTDs, which are pre-mixed and come in accessible formats such as cans or glass bottles, meet the needs of a modern, on-the-go lifestyle. Packaging materials are also often eco-friendly, which aligns with growing environmental consciousness among Czech consumers.

Retail volume sales of cigarettes declined in 2024. This sharp drop was driven by a combination of economic pressures, legislative changes, and shifting consumer preferences. Cigarettes have become increasingly expensive for many consumers, who are already contending with the broader impact of inflation and rising living costs. The introduction of the “Renewal Package” in 2024 further contributed to this trend, raising excise taxes across tobacco categories and putting additional financial press

In 2024, tobacco in the Czech Republic continued to decline in volume terms, primarily due to falling consumption of traditional tobacco products, especially cigarettes. Despite increases in unit prices driven by inflation and rising excise taxes, the category also declined in value terms. Cost-of-living pressures, alongside higher tobacco prices, prompted many consumers to reduce or cease consumption altogether. This shift was further supported by growing health awareness, particularly among yo

Both the volume and value sales of cigars and cigarillos declined in 2024, driven by several interrelated factors. One key reason is the ongoing decline in smoking prevalence, as more Czech consumers seek to improve their health and lifestyle.

Czech consumers are increasingly drawn to reduced-risk nicotine alternatives, particularly e-vapour products and tobacco-free oral nicotine pouches. The shift is driven by mounting health consciousness, with traditional tobacco products facing declining social acceptance and public space restrictions. As tobacco products are perceived as harmful, nicotine-based alternatives such as rechargeable e-vapour devices and pouches are viewed more favourably – especially among younger users. A recent leg

Pet care in the Czech Republic witnessed stable growth in value terms during 2025, amid an improving economy and falling inflation. The marginal decline in volume sales stems primarily from falling consumption of dog food, with some owners economising by giving their dogs food scraps. Premiumisation and pet humanisation are shaping demand for pet food and pet products. Despite the overall decrease in dog food consumption, premium dog food is bucking the downward trend and registering an increase

Pet products are growing rapidly compared to other pet care categories in the Czech Republic. For example, a growing range of cat products are enticing consumers, with players tapping into the rising number of cats and owners in cities that are purchasing cat litter. Owners are more focused on pet health and wellness which is driving demand for pet products that support overall wellbeing. Indeed, pet healthcare is by far the largest category in pet products and is growing in line with strong dem

Cat food is witnessing steady growth in the Czech Republic, both in volume and value terms, amid a culture of rising cat ownership. Consumption of cat food has slowed slightly year-on-year with prices remain relatively static. Wet cat food is considerably larger than dry alternatives in the Czech Republic. Mid-priced wet cat food is the most popular option, with numerous brands available to consumers that are perceived to offer good quality, have strong marketing support, and are generally affor

Retail volume sales of other pet food in the Czech Republic has stagnated since the boom in pet ownership caused by the pandemic. The population of birds, fish and small mammals remains relatively stable leading to little change in consumption over 2025. Limited price increases are visible across most categories, limiting value growth prospects. Small mammals is the largest category, with these types of pets becoming more popular, especially in cities where smaller pets are better suited to an i

Current value sales of dog food in the Czech Republic increased in 2025, although this can be mainly attributed to rising prices, since consumption is decreasing. Owners have been saving on dog food purchases by feeding their dogs food scraps as an alternative to prepared dog food. A slight decrease in the proportion of households owning a dog is another mitigating factor. Dry dog food is the largest category in value terms with sales reaching underlining the strong popularity of dry formats ove

Value sales of men’s grooming maintained positive value growth in the Czech Republic in 2024, albeit at a lower level than seen over the past two years, and with volume inching back towards a more positive trajectory. This dynamic is attributed to the fact that inflation lowered significantly in 2024 compared to the previous two years, meaning stabilisation in unit prices and stronger consumer spending power. Men’s fragrances was the best performing category, as supported by the positive trends

Value sales of oral care maintains positive value sales in the Czech Republic in 2024, while volume also moved back into a positive trajectory. Sales are being supported by baseline demand, along with the stabilisation of prices in relation to the significantly lower inflation seen in 2024. Tooth whiteners was the best performing category, with healthy value and volume growth. Meanwhile, sales of toothpaste also improved in 2024, compared to 2023, with value sales up slightly and volume recoveri

Beauty and personal care in the Czech Republic inched back into marginal volume growth in 2024, while value growth remains positive, albeit at lower levels than seen over the past two years. This is related to lowering inflation, which has dropped significantly from highs of 15.1% in 2022 and 10.67 in 2023, to 2.4% in 2024 [Euromonitor International data]. This has resulted in stabilisation of price, thus the lower value growth, and an increase in volume, with consumers seeing their spending pow

Value sales of skin care maintained a positive trajectory in the Czech Republic in 2024, with volume sales also returning to a positive performance. Facial care was the best performing category in value terms, also seeing positive volume growth. Meanwhile, premium skin care also supports value sales, although mass skin care also performs well. Skin care is also seeing the same dynamics as many other categories across beauty and personal care, with falling inflation leading to the stabilisation o

Value sales of colour cosmetics saw healthy value growth in the Czech Republic in 2024, with volume sales also positive. Demand is being highly supported by stronger out-of-home activities and lifestyles, which have resumed following the era of the pandemic. Based on industry feedback, Czech women value their appearance and personal grooming, where affordable indulgence plays an important role, thus supporting sales of such products overall. Colour cosmetics, in particular, is strongly driven by

Value sales of depilatories remained positive in the Czech Republic in 2024, while volume sales also inched into a positive performance. Sales have been supported by a range of brand and retailer promotional events, warm weather during the spring and summer of the year, and rebounding travel. However, the category did not see any revolutionary changes in 2024. The only visible trend was noted with consumers moving from disposable razors to system shaving (razor models with changeable cartridges)

Value sales of bath and shower achieved only minimal value growth in the Czech Republic in 2024, while volume sales remained in a negative slump, albeit creeping back towards a more positive direction. This overall performance is in line with the notable decrease in inflation in 2024 leading to the stabilisation of prices and, in turn, stronger consumer spending power. Notably, bath and shower has remained in a negative volume slump, to varying degrees, over the past four years, although sub-dec

Value sales of hair care slowed down to small positive growth in the Czech Republic in 2024, while volume remained flat. The slowdown in retail value is attributed to the stabilisation of prices in light of the lower inflation levels, while there has also been a lower purchasing frequency of salon professional hair care. A premiumisation trend in mass hair care has been observed, making higher quality products more widely available at lower prices, posing competition to salon professional hair c

Value sales of deodorants saw mild value growth in the Czech Republic in 2024, while volume remained in a negative decline, albeit with volume inching closer back towards positive figures compared to 2023. Deodorants is a category in which consumers are price sensitive and often seek discount-based promotions through which to make their purchases. Deodorant sticks was the best-performing category in 2024, with volume also seeing small positive growth. The popularity of stick deodorants is suppor